portfolio school: book180 2023
Copywriter x Conceptualization
the idea: In a digital world, physical Post-It notes are becoming less popular. Create a campaign that gives them meaning again.
the idea: Negative online review can kill a local business. But these businesses are what turn a few square blocks into a neighborhood. Let’s combat the impact of a negative review by sending a message that sticks.
the work
attention Chicago!
On street corners, in coffeehouses, and in parks, Post-It will place flyers all around the city to alert customers to the local love campaign.
come on in!
Post-It will place signs outside of businesses participating in the Local Love campaign to encourage the public to send a message that sticks.
Inside the business, a Post-It dispenser will let customers grab a post-it and pen the business a supportive message, so the business can share it on their social media.
social
ad: Michael Regan
co-cw: Dylan Weir