portfolio school: book180 2023
the ask: Car sales among young adults have been declining, choose a brand and create a campaign that will cater to Gen Z interests,w while appealing to the ones paying for the car, parents.
copywriter
the idea: Young adults don’t fear risk or danger, they welcome it. They don’t just need a car to handle their adventures, they need the car that is built with adventure in mind.
the work:
out of home
Subaru and Airbnb will partner to create Subaru Campsites that you will have to hike, climb, or trek to so you can experience the only car that is built for your adventures.
Subaru x Airbnb
ad: Amanda Sideris