tms Internship
In my internship with tms, I worked a wide range of projects on tasks. Along with leading copy direction for the winning internship project, I assisted for multiple teams for McDonald’s. I assisted on concepting and developing multiple in app promotions for McDonald’s, wrote headlines for restaurant experience posters, and worked on the in house creative for the agency summer party.
MCDonald’s Intern Project
For the internship project, we were tasked with creating an original global digital promotion for McDonald’s targeting Gen Z to increase downloads and activity on app. We were responsible with creating the in app experience along with promoting the digital promotion online and in store.
Our team used past McDonaldland characters to relate to Gen Z globally and bring a global menu to a digital promotion that focused on collecting the McDonald’s “squad” with your “squad.”
Promotion
Players purchase Squad Up participating menu items and collect game pieces on packaging. Player is then encouraged to upload game piece to the McDonald’s app to connect the puzzle pieces together to unlock prizes. Players can trade desired game pieces with close by players to complete their puzzle, while adding a social aspect to the game.
Characters in each region
Social Media
A series of social media posts, the first announcing the characters’ return, and the second announcing the promotion itself.
Caption: We’re baaaaaaaack and you’ll never believe where we’ve been #SquadUp
Caption: It’s giving squad goals. Introducing Squad Up! Collect and connect our squad with your squad to win global prizes! #SquadUp
In Store Experience
Posters greeting guests, reminding the guest of promotion, along with posters at the point of purchase to encourage participation, and unique packaging for Squad Up menu items.
Merch
Unique merchandise for promotion available for purchase and as a prizing
Art Directors:
Summer Par-tee
Assigned to the creative team for the agency summer party, we were tasked with coming up with a look and feel for decor and theme of the party.
Table Topper
Poster
Inivitations
photo booth
Art Director: Amelia Hoerr
Pokémon x Happy Meal Promotion
Assisted on conceptualization and development of ideas for an in app McDonald’s and Pokémon promotion. Two were selected by in house to be presented to client, with one of them being selected by client for production.